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South Africa bans ad showing black man ‘discovering’ Europe

Johannesburg : South African regulators on Tuesday banned a television advert that showed a black man discovering a foreign land and naming it “Europe”, ruling that colonisation was “not open for humorous exploitation”.

The advert, for a chicken restaurant chain, tells a spoof story how the man leaves South Africa in 1650, sails overseas and, after many adventures, comes ashore and meets white local people wearing three-pointed hats and waistcoats.