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Co-working spaces are spreading to non-metro cities, wooing start-ups in towns

Last August, Gorakhpur got its first co-working space, StartUp Café. When Arunn Guptaa, 30, launched it, he had to start from scratch — the concept didn’t really exist in all of eastern Uttar Pradesh.

“Many weren’t aware of the term. So I made animation video tutorials explaining it and posted them on social media, WhatsApp groups and took out advertisements in local newspapers,” says Guptaa, a graduate in business studies who has previously worked with major e-commerce platforms.

Now, 50 people — start-ups and freelancers — work out of the 2,500-sq-ft space.